One of the biggest questions I’ve had recently is, “Are movies becoming too uncreative?” It feels like it’s the same old, same old. It raises the question of whether maybe … we’re out of new ideas?

Here is the first big issue: repetitive concepts and plots. Over the years, concepts have been overused and worn out. Take the multiverse, or omniverse, idea for example: when it first started to gain popularity, it was very fascinating, and now, it has lost its charm and seems to be everywhere. This concept is most notably used by The Marvel Cinematic Universe (MCU) and DC Comics. The MCU has 161 Universes, according to Slideshow.com’s “The Marvel Universe Explained”. With this limitless possibility of crossovers, when do they start to overlap?

Going back to plot, some of the most annoying plots are, well, predictable. You can guess just about everything that may happen, and it might just be with age and understanding, but leaving things predictable is just about the least exciting thing to do. Main characters never dying … that’s something familiar.

The second big issue is sequels, prequels, and continuations. This doesn’t only apply to movies, but TV series as well. Aliens, Star Wars, Indiana Jones, Godzilla, the list goes on. I think this is a safe way of making money. You already have fans who are excited to see these, and because of this, you’re guaranteed to at least make some profit. However, what is a great reward without a great risk? Is it okay to leave things as they are without ruining them?

As cliche as it sounds, any form of media, with surprising and deep, emotional parts, will leave the most impact on consumers. If your creative piece is good enough to talk about, not only directly after consumption but for years, you have made something great and impressionable. Among all the things possible and imaginable, why do we choose to repeat?